Born in 1973, British Carl Holloway is considered to be one of the emerging architects of his generation. In 2003 he established both the product design studio "IntheDetail" as well as the "Holloway Foo Architects" studio. Starting from the concept that the slightest details are often those dictating the perception of spaces, Holloway creates objects characterised by a design that is at the same time tactile and functional. The inquiring approach towards geometry, order, proportions, surfaces, materials and finishes has earned important work orders for his studio, both in his own country and internationally. Apart from mere size, all his projects are characterised by strong personality and originality.