Journal

Knoll classics sale

01/06/2017

‘Life changes, but quality endures’ is the essence of the Knoll brand. A collection of iconic pieces from the great modernists that have stood the test of time and become modern day classics.

 

Florence Knoll studied under some of the greatest 20th century architects, including Walter Gropius, Marcel Breuer and Ludwig Mies van der Rohe.

In 1941 she moved to New York and met Hans Knoll who was establishing his furniture company. With Florence’s design skills and Hans’ business acumen and salesmanship, the pair, who married in 1946, grew the nascent company into an international arbiter of style and design. Florence also seeded contributions with her friends Eero Saarinen, Harry Bertoia, and Mies van der Rohe.

 

Eero Saarinen met Florence Knoll (né Schust) whilst studying. Florence spent all of her free time with the Saarinen family, including summer vacations to Finland. Florence and Eero developed a brother-and-sister-like relationship that would last the rest of their lives. Florence later recalled that her history with Eero made him her most honest and, often, harshest critic. When Florence joined Knoll in the 1940s, it was an obvious choice for her to invite Eero to design for the company. Saarinen designed many of the most recognizable Knoll pieces, including the Tulip chairs and tables and the Womb chair. Eero, who was known for being obsessed with revision, took a sculptural approach to furniture design, building hundreds of models and full scale mock-ups to achieve the perfect curve, find the right line, and derive the most pleasing proportions. His designs, which employed modern materials in graceful, organic shapes, helped establish the reputation and identity of Knoll during its formative years.

 

Harry Bertoia, a gifted artist was invited to set up his own metal shop in a corner of Knoll’s production facility. Having also studied with Bertoia, Florence was sure that he would produce something extraordinary if given the time and space to experiment. Today Knoll carries on Harry Bertoia’s legacy of innovation, inspiration, and beauty with the Bertoia collection, which has been in continuous production around the world since its introduction in 1952.

 

Warren Platner graduated in 1941 with a degree in architecture but it was his furniture collection for Knoll, however, that earned Platner worldwide recognition. Originally introduced by Knoll in 1966, the Platner Collection is an icon of modern furniture. Platner personally formulated the production techniques for the complicated designs with each chair requiring over a thousand welds and more than one hundred cylindrical steel rods.

 

Regarded as one of the most important figures in the history of architecture, Ludwig Mies van der Rohe’s ‘less-is-more’ approach to design was the gold standard for many generations of modern architecture. He was selected to design the German Pavilion at the Barcelona Industrial Exposition of 1929. His design, a rhythmic arrangement of horizontal and vertical planes of glass, stone and metal was an experiment in free flowing space. With no discernable distinction between rooms or inside and outside, the design fundamentally challenged the architectural ‘boxes within a box’ standard of the time. Inside, Mies included the Barcelona Chair and Ottoman, designed to offer the King and Queen of Spain a place to rest (they in fact never sat down). The Barcelona Pavilion and the chairs it contained are universally recognized as milestones of modern design.

 

In honour of the great designers Florence Knoll, Bertoia, Platner, Saarinen and Mies van der Rohe we will be offering huge savings of up to 60% off during the Studio Italia Knoll Classics Sale June 1st to 17th.

Milano report 2017

15/05/2017

Each year the world’s leading furniture design companies display their prototypes and showcase pieces to the world at Salone del Mobile, the world’s largest furniture and design show. And every year we travel to Milano to see for ourselves the latest releases and order new displays for the showroom, returning with a fresh approach to what we can offer our discerning clients here in NZ.

 

The direction for this year was a mature, calm and timeless design that reflects a wish to relax - concentrating on quality and significant detailing. The palatte included warm burgundy hues, rich greens, luxurious marbles and woven leathers. Metals still feature heavily and included black chrome, glossy champagne and burnished bronze. The timber finishes on offer ranged from the warm tones of Italian Walnut through to Smoked Oaks and Black Elm.

 

The highlights this year, without a doubt, were Poliform and Flexform – both manufacturers having doubled their stands from previous years. You can’t underestimate the incredible investment in these displays - giant walls clad in marble, internal courtyards lushly planted and not to forget the new furniture designs showcased. Each new piece represents hundreds of hours of research and development and careful liaison between the architect and manufacturer. The collaboration between designer and manufacturer further cements their position on the design landscape – Flexform’s co-lab with Antonio Citterio and Carlo Colombo and Poliform’s with Emmanuel Gallina, Jean-Marie Massaud, Rodolfo Dordoni and Marcel Wanders.

 

Visit the Milano 17 section of our website and take a look at what our brands presented this year. We have beautiful new pieces arriving every month, with the first of the Milano 17 new releases instore end of June.   

A word from Valeria

23/03/2017

Ciao everyone and its a genuine pleasure to present our new website www.studioitalia.co.nz - a showcase of beautiful contemporary Italian furniture, kitchens and wardrobes.

We hope it will become the leading online resource for discerning furniture buying customers, interior designers and architects alike.

Truly its been an exhausting, but ultimately satisfying project, taking more than a year to complete and we hope it encapsulates our deep love for outstanding contemporary Italian furniture, kitchens and wardrobes.

As business owners, we recognised that having a magnificent showroom for our products wasn’t enough in this fast-paced digital age.

We know our prospective customers and current valued clients are very heavy users of digital technology and we needed a website that would reflect our brand and values. We are extremely proud of the resulting website.

I am from a generation of retailers that understand that first impressions are paramount, and although I would admit to not being overly tech savvy, I absolutely know having a first class website is vital.

All our market intelligence told us, customers search for information and inspiration online as their first step on the path to purchases.

From a user experience point of view, the Studio Italia website is at the very leading edge of digital technology, providing users with a simple and logical navigation path to which products and services interest them the most.

We’ve had wonderful experts in digital design and most recently, digital advertising working behind the scenes and with out front-line team to develop this new website. We hope everyone loves it as much as we do.

We hope the look and feel is reflective of the Studio Italia brand and our outstanding product designers who are many of the world’s best with numerous awards and innovations to their names. I would personally welcome any feedback you may care to share either on the phone 09 523 2105 or email me on valeria@studioitalia.co.nz

 

Arrivederci

Valeria

 

Check out our wide range of products, like furniture, wardrobes and kitchens. Visit us now at our beautiful showroom at 25 Nugent St, Grafton or phone us on 09 523 2105 for an appointment that suits your schedule.

 

Opening Hours

Mon-Fri 9am - 5.00pm

Sat 10am - 4pm

Our New Website is Live!

21/03/2017

Our website has been designed to showcase the best in quality Italian designer furniture, wardrobes and kitchens available in New Zealand. Here, you’ll discover a wide selection of styles for indoors and out – matched by impeccable service and knowledgeable advice.

We want the user experience to be as user friendly as possible so we would love to hear your feedback.

We hope you enjoy!