Giuseppe Viganò is concerned with industrial planning of furniture items and with the art direction of companies of this sector. As designer he has a creative spirit and a relevant sense of beauty, which he rediscovers each time and makes it rational in every new project. The planning research is the base of his creative thought, which always leads him to achieve new goals. New materials often become a starting point to create not only a product but complete collections. The research for references that come from art world, fashion and poetry are often the occasion to approach the product in a transversal way; the majority of his well known products are born from painting concepts or glamorous details, others are poetic gestures that create seducing forms.