Ora Ito (born 1977 in Marseille, France) is a French designer. 'Ora-Ïto' is the brand name of his work[1] and includes designs for watchmaker Swatch, appliance manufacturer Gorenje, brewer Heineken and tobacconist/fragrance chemist Davidoff.
The underlying philosophy behind his design work is Simplexity and his design language can be described as minimal with organic techno-futuristic elements
