Studio Italia_Flexform_new showroom. Feb 2018
Founded in Italy in 1959, Flexform is one of the pioneers of modern Italian design. Already a familiar name in the local design scene, a newly renovated Flexform space has just been unveiled.
Occupying a 250 square metre space with a fully glazed frontage at 25 Nugent Street, Grafton, the showroom is presented by luxury furniture retailer Studio Italia.
An in-house design team from Flexform Italy designed the space to reflect the brand’s ethos of discreet and enduring elegance. This ethos translates into an earthy and neutral material palette featuring travertine wall panels, dark timber slatted ceilings and bespoke metal screens that speak of understated and approachable luxury.
“Flexform’s current campaign slogan is ‘Home at Last’ and as such we want this showroom to make you feel at home,” said Valeria Carbonaro-Laws, director of Studio Italia.
The collections displayed on the showroom include iconic pieces by Italian furniture maestro Antonio Citterio, such as the Groundpiece, the Cestone and the Adda sofas.
Launched in 2001 (and the brand’s bestseller since), the Groundpiece sofa redefined the notion of comfort with its revolutionary proportions that offer a comfortable depth and generous cushioning hovering just over the floor. The Cestone sofa features arm and back panels in woven leather or suede. A sophisticated checkerboard that creates a prestigious piece when placed in the centre of a room. The Adda sofa is one of the latest editions, and was showcased at Salone Del Mobile 2017. It features soft cushions that slide over the metal structure, original lengthwise stitching produces a gentle hollow on the surface which accentuates the natural folds created by the act of sitting.
There is a separate space dedicated to Flexform Mood – the Mood collection takes its inspiration from the beautiful furnishings produced in Europe during the last century, reinterpreted to update the image of sofas, armchairs, tables, beds and lamps. The wide range makes Mood an ideal choice for the residential and contract markets, hotels and lounges. Mood products are found today in elegant public and private spaces all over the world, from a penthouse in Singapore to the halls of hotels in Hamburg or Paris.