Journal

100+10 YEARS OF TRUE EVOLUTION

02/03/2022

We celebrate 110 years of true evolution through our cultural and manufacturing heritage, our current designs and a vision of a sustainable future.

The 110th anniversary underlines the solidity of our company, which was recognized by the government as a Historic Brand of National Interest in 2021.

It is no accident that the slogan celebrating the 110th anniversary is written as 100+10. While the first century of our history earned us a reputation for the highest quality craftsmanship, research into leather as the material of choice, and an ability to translate the needs of the greatest architects in the world into the most significant international public space projects, the last 10 years have demonstrated a consistent path towards an entrepreneurial vision based on design, lifestyle and sustainability.

In the last ten years, our three business units have shown continuous research and the mutual transfer of skills, dealing with an increasingly challenging demand for “made to measure”.

We launched over 200 products in the last decade, part of an offering for the home, from indoor to outdoor, contract furnishings, and strategic collaborations. Numbers that testify not only to the fervent creativity that animates product development, but also to the new positioning of Poltrona Frau as more than a furniture company, rather a creator of lifestyles.

This extraordinary last decade has also led to significant growth in human resources and global retail, and to a determined commitment to the digital transformation with an e-commerce and a widespread presence on social networks. We also worked to integrate the physical experience of the stores with digital experiences, like with virtual tours and digital platforms to launch our newest products.

And we just began.

INTERNATIONAL DESIGN PROJECTS

02/03/2022

INTERNATIONAL DESIGN PROJECTS

This book features a selection of design projects from around the world, a visual narrative that invites us to discover how Flexform products, designed and produced in Italy, feel at ease in the most diverse settings, whether in private homes, hotels or on yachts, all with understated elegance at their core.

The incredible versatility of the Flexform collection is apparent in the variety of design projects it encompasses. It guides us to a dimension where beauty prevails and helps us to understand how a design object can aspire to becoming a classic, untouched by time and fleeting fashions.

The book illustrates how architects and interior designers interpret the Flexform collection, masterfully combining shapes, colors, materials and textures ‒ arranging them in settings that radiate an aura of tasteful sophistication and amazing comfort.

Look through the book

MATE AND ECHOES RECIPIENTS OF WALLPAPER* DESIGN AWARDS 2022

02/03/2022

MATE AND ECHOES RECIPIENTS OF WALLPAPER* DESIGN AWARDS 2022

The Mate magazine holder and the Echoes Outdoor armchair – both designed by Christophe Pillet – earned the coveted Wallpaper* Design Award 2022, respectively, in the “Best Flashback” and “Best Outdoor Living” categories. The undeniably prestigious award is conferred by the influential British magazine in acknowledgement of the outstanding qualities embodied by these two products among the vast array of design objects produced last year.

Wallpaper* Design Awards 2021

08/06/2021

The Ansel sofa, designed by architect Antonio Citterio for the Flexform Outdoor collection, received the prestigious  "2021 Wallpaper* Design Award for “Best Woodcraft” category.

Lissoni’s KN-collection

25/05/2021

KN Collection for Knoll, designed by Piero Lissoni 

A seating collection of impeccable style, to make every moment a precious opportunity for complete relaxation, open interaction and the pleasure of socializing.

Full interview coming soon!!

20 years of Groundpiece – an interview with Antonio Citterio

20/05/2021

20 years of Groundpiece – an interview with Antonio Citterio.

"When we made Groundpiece, it seemed to us that we were making a project with impressive content but that would not have sold because it was so simple, so non-traditional. But we made it anyway. Because it seemed exciting to us to experiment with this marriage between art and a cushion, which is not exactly the most obvious marriage. It’s called GROUNDPIECE because, there is a connection with the world of art. This was one of the most innovative pieces: it was a soft surface in the center of a space. We innovate; and this way of working of ours is what leads to extraordinary products“

500 around the world. Only 2 here in NZ

03/06/2020

Wassily® Chair Bauhaus 100th Anniversary – Limited Edition
Designed by Marcel Breuer, 1925

To celebrate the anniversary of the Bauhaus, where Marcel Breuer was first a student and then a teacher, Knoll focuses on the iconic collections, creating a Bauhaus Limited Edition of the legendary Wassily® Chair. This version will be produced just in 500 pieces and will be offered with a sophisticated black finishing of the metal structure, certified and numbered to commemorate the centennial of the movement and the close ties with Knoll and the foundations of its inimitable design approach.

More than nine decades since its debut, the Wassily Chair has not lost any of its modernity and elegance: it is a timeless classic in the history of design.

New! Westside sofa

04/05/2020


Jean-Marie Massaud (2019)

Westside is a multifunctional system that elegantly rewrites the experience of the living area. The padded modules come together to create the most diverse configurations – from the two-face island to the classic corner sofa – while the elements such as the ergonomic chaise longue, the movable backrest, and the coffee tables enrich its functionality. An archetype of conviviality to be experienced with maximum freedom.

Poltrona Frau - Milano 19

17/04/2019

Poltrona Frau - Connecting Experiences. Connecting Experiences is the new concept of the Poltrona Frau collection at the 2019 Salone del Mobile. A strong design concept, almost provocative in a modern world characterized by fast, contradictory and fleeting stimulus, that often overlap and merge on the surface. With Connecting Experiences, Poltrona Frau underlines its vocation for developing lasting relationships between products and people. Relationships built on knowledge, culture, understanding and the ability to recognize and choose the things that best fit with our most intimate and authentic modus operandi. In a word, experience. A concept founded on time, commitment, passion. On the part of the company and its designers, who come from all over the world but are faithful to a design culture that explores new forms and territories while remaining loyal to the values of the brand. Or rather, that envisages products which never sacrifice comfort and functionality for pure design and which, above all, are able to coexist in perfect harmony, creating stylish contemporary environments where people will feel at home for years to come. Timeless items, like the reissues of great design classics. First and foremost the famous 1919 armchair, a Poltrona Frau icon with its classic forms and exquisite capitonné processing. The 2019 is released to celebrate its centenary. Roberto Lazzeroni worked together with the Poltrona Frau Style & Design Centre to revisit its proportions and complete it with the Glenn footrest-bench to make it even more comfortable. Also new for this year is the reissue of the freestanding Turner swivel bookcase which, created by legendary architect and designer Gianfranco Frattini in 1963, is still a beacon of originality and innovation today. And what can we say about Billie and Dizzy, the rugs based on two original designs by ingenious Swiss graphic designer and artist Max Huber? The perfect balance between Bauhaus rigor and the syncopated rhythms of jazz, they exude modernity and compositional elegance. But Poltrona Frau is more than just historic reissues: the many original new products presented by the company remain faithful to the same philosophy. Like the Get Back seating system by Ludovica and Roberto Palomba, a welcoming space painstakingly designed down to the finest of details and informal only in appearance. A haven of relaxation every evening. Or the Martha armchair by Roberto Lazzeroni which, with its open and sinuous lines, achieves the difficult task of combining comfort and lightness. In the Rips vase-sculpture by Carina Seth Andersson, the minimalism of the Nordic design merges harmoniously with the material lightness of the glass blown by Venetian masters. Meanwhile, new interpretations of contemporary luxury are expressed by GamFratesi’s Coupé, a bed which, as its name and aerodynamic lines suggest, pays homage to the classic padded elegance of the great sports cars. And by the Grant system of poufs, designed by Tristan Auer in different configurations, inspired by an ironic and faintly nostalgic blend of retro touches that evoke a stylistic and existential golden age. And it is this desire to create a lasting dialogue, a subtle and secret bond between people, spaces and things, that represents the true strength and uniqueness of Poltrona Frau. Connecting Experiences encapsulates this ability to combine personal experiences, cultures and interests and 

POLIFORM - Milano 19

17/04/2019

At the Salone Internazionale del Mobile. Milano, Poliform presents its most recent concept of contemporary living, re-establishing itself as a brand that continues to research and experiment with new trends.

Spanning more than 1700 sq.m, our exhibition space is divided into two areas with a square-shaped access point: a place where visitors are welcome, life is lived and relationships flourish—the perfect introduction to the world of Poliform.

Intrinsically natural soft colors and refinement combine with the fluid and rounded architectural style, complete with experimental openings and layers, where a clear sense of dimension almost fades into obscurity. 
In this warm, enveloping atmosphere, the rooms follow one another, taking visitors on a stylistic journey through our comprehensive furniture exhibition.

These advanced solutions represent Poliform’s rasion d’etre: the ongoing pursuit of outstanding quality and stylish new trends.